For investors
Funding to reach a working pilot
One platform, three products, built services-first. The ask is sized to take a specified platform and existing source code to a certified, running pilot.
The round
[Amount to be set]
Set in MSE-06 Financial Model and MSE-56 Capitalisation & Use of Funds, confirmed in a term sheet (MSE-130).
Where it stands
Honest labels: specified, built as source, or live.
The whole platform
Described end to end in the Edition 1.0 document programme.
A first version as code
The reference build is a Django 5 backend with 24 apps and about 100 data models, and a React 18 web app, across six repositories. It has never been run end to end. The accurate label is pre-alpha, source only.
No production system
Nothing is live. This website is a front-end demonstration.
3
Products
33
Services
specified
30
AI agents
specified
4
Languages
3
Launch markets
156
Documents
in programme
Business model
Three revenue families, added in order.
Expertise
Consulting, packages, retainers
Scales with people.
Knowledge & access
Books, courses, memberships, events
Low marginal cost.
Software & ecosystem
Momin OS subscriptions, AI add-ons, enterprise licences, marketplaces, white-label
Recurring and scalable.
| Stage | Revenue streams |
|---|---|
| MVP and V1 | Consulting & advisory; paid consultations & packages; digital products; courses & cohorts; memberships; events |
| V1 and V2 | Partner marketplace commissions; premium community; AI-assisted services |
| V2 and Enterprise | Momin OS subscriptions; AI add-ons; enterprise licences; developer platform & marketplace; white-label |
Funding stages tied to evidence gates
Each round is released by evidence, not by calendar.
| Stage | Evidence gate | Funding |
|---|---|---|
| Founder-led validation | Paying clients for services; the founder's ventures identified as the first organisations | Founder-funded |
| First funding | Technical lead in post; code runs, migrations apply, tests pass in CI | [to be set in MSE-06] |
| Pilot | Staging certification reads CERTIFIED; private pilot running | [to be set in MSE-06] |
| Next round | Core loop proven on the founder's ventures; first paying clients through the platform | [to be set in MSE-56] |
Use of funds
In priority order.
- 1Hire the technical lead and first engineers
- 2Make the existing code run and pass its tests
- 3Certify staging and open a private pilot
- 4Consolidate the engineering standards (MSE-10, MSE-11)
- 5Prove the loop on the founder's ventures
Roadmap
Dates are set in MSE-20 Roadmap & Release Plan.
Phase 0 — Foundation
Infrastructure, identity, organisations, access, events, audit, monitoring
MVP — Digital Business Platform
Website & CMS, leads, CRM, appointments, projects & tasks, notifications, admin & analytics
V1 — Business OS
Sales, proposals, contracts, client portal, finance, commerce, courses, events, meetings, communication, automation
V2 — Intelligent Ecosystem
AI assistant & agents, AI search, knowledge graph, public APIs, mobile, multi-organisation
Enterprise
Full multi-tenancy, SSO, enterprise finance, developer platform & marketplace
Each stage proves the loop before the next widens it.
Financial model structure
MSE-06 Financial Model, Edition 1.0.
- Five-year, driver-based model, FY1–FY5.
- 14 revenue streams.
- Revenue = volume × price × annualisation × scenario factor.
- 15-role hiring plan, technical lead first.
- 12 operating cost lines.
- Low, Base and High scenarios.
- Funding need = the amount that keeps the lowest cumulative cash above the minimum buffer.
- Edition 1.0 is structure only: inputs are blank and every output reads “–”.
| KPI | FY1 | FY3 | FY5 |
|---|---|---|---|
| Revenue growth | – | – | – |
| Gross margin | – | – | – |
| EBITDA margin | – | – | – |
| Software share | – | – | – |
| Recurring revenue | – | – | – |
| Revenue per FTE | – | – | – |
| Runway | – | – | – |
Top risks
Qualitative; the full register is MSE-57.
| Risk | Likelihood | Impact | Owner / mitigation |
|---|---|---|---|
| Scope exceeds capacity | High | High | Founder; staged roadmap |
| Code not proven to run | High | High | Technical lead; MSE-15 remediation |
| Specification drift | High | High | MSE-01 governs; canonical standards |
| Key-person dependency on the founder | High | High | First hires; documented operations |
| Funding and hiring slower than planned | Medium | High | Evidence-gated stages |
| AI overreach / prompt injection | Medium | High | Permission filtering; human approval |
| Tenant data leakage | Low | High | Tenant isolation; deny-by-default |
| Market adoption | High | Medium | Services first; prove on founder's ventures |
Board decisions needed
| Decision | Documents |
|---|---|
| Holding company | MSE-69, MSE-70 |
| Funding amount | MSE-06, MSE-56 |
| First hires | MSE-21 |
| Pilot participants | MSE-17, MSE-140 |
What investors receive
| Material | Document |
|---|---|
| Data room | MSE-55 |
| Due diligence Q&A | MSE-146 |
| Investor updates | MSE-58 |
| Board pack | MSE-68 |
| KPI definitions | MSE-147 |
| Risk register | MSE-57 |
Start with the Executive Summary.
Documents are confidential and shared on request. A call is the quickest way to see whether this fits your mandate.