Press
Media kit and press pack
Approved descriptions, founder biographies, logo files, colours and typefaces, a press release template and the facts you need to write accurately about the MominSheikh.com Ecosystem and its founder.
The ecosystem in brief
Approved for use as written. They describe the ecosystem at its current stage.
“The MominSheikh.com Ecosystem is a connected business platform in development, founded by entrepreneur Momin Sheikh in Pakistan and planned to serve Pakistan, the Gulf and Europe.”
“The MominSheikh.com Ecosystem is a connected business platform in development, founded by Momin Sheikh, an entrepreneur working in digital marketing and IT since 2012. It is planned to keep the whole client relationship, from first article to repeat business, in one place, in the customer's language and currency. It will be proven on the founder's ventures first.”
“The MominSheikh.com Ecosystem is a connected business platform in development for founders, consultants, agencies and growing firms in Pakistan, the Gulf and Europe. It is planned to keep the whole relationship, from the first article read to repeat business, on one identity, in English, Urdu, Arabic or Portuguese and in local currencies, with AI that works within the user's permissions and asks before it acts. The platform is founded by Momin Sheikh, an entrepreneur based in the Rawalpindi area of Pakistan who has built ventures since 2012, and it will be used first in his own businesses. The founder's consulting services are available. Powering Ideas. Building Markets. Scaling Ecosystems.”
The idea in one paragraph
People who build businesses often run them on many tools that do not talk to each other: a website in one place, bookings in another, conversations on WhatsApp and email, invoices in an accounting package and an AI assistant that knows nothing about the business. The MominSheikh.com Ecosystem is planned to connect them, so that a relationship can move from the first article a person reads to an enquiry, a booking, a proposal, a project, an invoice and repeat business without being retyped from tool to tool. It is being built by a founder who runs several businesses himself, and it will be proven on them before it is offered to others.
The three products
| Product | What it is planned to do | Status |
|---|---|---|
| MominSheikh.com | The public home of the founder's work: articles, books, videos, services and, later, courses and events | In development; the founder's services are available |
| Momin OS | A business operating system joining enquiries, bookings, CRM, proposals, projects and invoices in one flow | In development; planned for other organisations at a later stage |
| Momin Intelligence | The AI layer, including Ask Momin, the AI assistant, working only within each user's permissions and asking before it acts | Planned |
Markets and languages
Planned for three launch markets: Pakistan, where the founder is based and where the platform is designed and built; Oman, as the gateway to the Gulf; and Portugal, as the gateway to the European Union and Portuguese-speaking markets. Planned in English, Urdu, Arabic and Portuguese, with right-to-left layouts for Urdu and Arabic. Pakistan is the first market; the others open later, each only when the platform meets that market's rules.
The tagline
Powering Ideas. Building Markets. Scaling Ecosystems.
Written in full, each phrase capitalised and ending with a full stop. Never shortened, paraphrased or translated. Whenever the platform is mentioned, keep the words “in development” or “planned”.
The founder
Use as written, or shorten without adding to them. They use only verified facts.
Momin Sheikh is an entrepreneur based in the Rawalpindi area of Pakistan who has worked in digital marketing and IT since 2012. He runs several businesses and is building the MominSheikh.com Ecosystem, a connected business platform in development.
Momin Sheikh is an entrepreneur based in the Rawalpindi area of Pakistan. He has worked in digital marketing and IT since 2012. In 2016 he founded Aimbros (Pvt) Ltd and the Tech Planet mobile shop, which now has five family-run branches, and from 2018 he entered joint ventures in which he traded his expertise for shares. He relaunched Aimbros Creation in 2022 as a brand, marketing, technology, automation and AI agency, and has since started businesses in real estate and food. He is building the MominSheikh.com Ecosystem, a connected business platform in development, and is writing a book, The Bed of Thorns.
Momin Sheikh is an entrepreneur based in the Rawalpindi area of Pakistan. He has worked in digital marketing and IT since 2012, and his ventures show a consistent pattern: entering new sectors, running several businesses at once and trading expertise for equity.
In 2016 he founded Aimbros (Pvt) Ltd and the Tech Planet mobile shop, which has grown to five family-run branches. From 2018 he entered joint ventures in which he traded his expertise for shares. In 2022 he relaunched Aimbros Creation as a brand, marketing, technology, automation and AI agency. In 2023 he founded Area 92 International in real estate. In 2024 he opened the WASEEM restaurant (Recipe by Bombay Chatkhara), became CTO of White's Castle and founded White's Technologies. He also runs ZORI Lifestyle, an artificial jewellery brand, and Tudo Tech Lab, a digital agency, and has Events 92 International, Box TV and software products planned.
He is building the MominSheikh.com Ecosystem, a connected business platform in development, which he plans to prove on his own businesses before offering it to others. He is writing a book on the life of an entrepreneur, The Bed of Thorns.
Verified milestones
No other facts about the founder are approved for publication.
| Year | Milestone |
|---|---|
| 2012 | Began work in digital marketing and IT |
| 2016 | Founded Aimbros (Pvt) Ltd and the Tech Planet mobile shop, now five family-run branches |
| 2018 | Began joint ventures trading expertise for shares |
| 2022 | Relaunched Aimbros Creation as a brand, marketing, technology, automation and AI agency |
| 2023 | Founded Area 92 International in real estate |
| 2024 | Opened the WASEEM restaurant (Recipe by Bombay Chatkhara), became CTO of White's Castle and founded White's Technologies |
| Ongoing | Runs ZORI Lifestyle and Tudo Tech Lab; Events 92 International, Box TV and software products planned; writing The Bed of Thorns |
How to refer to him
On first mention, “Momin Sheikh”; afterwards “Sheikh” or “Momin Sheikh”. His title in connection with the ecosystem is “founder”.
The book, The Bed of Thorns, has no announced publication date: describe it as “in progress”.
Each venture has its own owners and identity. Describe a venture only with facts that venture confirms, and do not describe any venture as a user or customer of the platform.
Figures, valuations, awards, client names and outcomes are not approved facts and should not be inferred from the timeline.
Brand assets and usage
Use only the supplied files, unaltered.
On deep green: always on a white rounded panel
The one rule
Never redraw, retype, recolour, stretch, rotate, crop or separate the logo; never place it directly on a busy photograph or pattern; and never combine it with another logo in a way that suggests an endorsement or partnership that has not been agreed in writing.
The master files are high-resolution images on white. Vector, transparent, reversed and one-colour versions will be added when they are produced from the original design files. Keep a clear zone around the logo equal to the height of the numeral 9 in the mark.
Minimum sizes
Below these, use the next smaller variant, or write the name in text.
| Variant | Screen | |
|---|---|---|
| Horizontal lockup | 160 px | 40 mm |
| Vertical lockup | 120 px | 30 mm |
| Icon | 24 px (16 px favicon only) | 8 mm |
Typefaces
All four are open-licence and can be obtained from their official sources.
| Typeface | Use |
|---|---|
| Montserrat | Headings and interface text |
| Lora | Long-form text, quotations and the tagline |
| Noto Naskh Arabic | Arabic |
| Noto Nastaliq Urdu | Urdu |
Colours
Momin Gold is never used for body text on white or on deep green; use Gold Ink or Sand instead. Print values are in the brand guidelines.
- Momin GreenPrimary colour, brand surfaces, headings#01422CRGB 1 66 44
- Momin GoldAccent, highlights, dividers#B0822ARGB 176 130 42
- Gold InkGold text on light backgrounds#7A5A17RGB 122 90 23
- SandGold text on deep green#E2C489RGB 226 196 137
- Body textText on white#1B2A22RGB 27 42 34
Writing the name
Write MominSheikh.com with a capital M and S and the .com. Momin OS, Momin Intelligence and Ask Momin keep their capitals and spacing. Brand names stay in Latin script in every language and are never translated. The address www.mominsheikh.com is written in lower case and is not used as the brand name in running text.
Ask Momin is an AI assistant: please do not describe it as a way to talk to the founder. The founder's other ventures keep their own identities; Tudo Num Group and Tudo Num are written without an accent, Tudo Business Forum is always written in full, and none of them is a sub-brand of MominSheikh.com.
Approved imagery
No photographs are approved for media use in this edition.
Approved portraits and images of the founder's work will be added, each with its caption and credit line, once produced and cleared. Until then, please ask before using any image of the founder, and do not use screenshots of the platform, which is in development.
- Each image is used with its approved caption and credit line.
- Images may be cropped for layout but not altered, retouched or combined.
- No image shows a client or a person who has not agreed to be shown.
- No image presents a design, mock-up or prototype as a working product.
- The logo is never placed directly on a photograph.
Press release template
Issued only to announce something that has happened and can be verified, never plans, expected dates or unmeasured results.
[EMBARGO, if used: date, time and time zone] [Headline: one sentence stating what has happened, in the present or past tense] [Subheadline: one sentence of context] [Place], [date of release] — [Lead paragraph: who, what, where and when, in no more than three sentences.] [What it means: what is now available, to whom and in which market, and what remains planned.] "[quote to be approved by the founder]," said Momin Sheikh, founder of the MominSheikh.com Ecosystem. [Details: how to find out more or take part.] www.mominsheikh.com About the MominSheikh.com Ecosystem [The approved 100-word description, as re-issued for the stage at the time of release.] Media contact: [official business email to be confirmed] Ends [Notes to editors, if needed] Rules for every release (MSE-51 6.3): - Describe only what is available in the market concerned at the time of release; anything else is planned. - No figure unless measured, approved and stated with its period and source. - No customer, partner, investor or public body named without written agreement to the wording. - No comparison with another company or product. - An embargo states its date, time and time zone at the top.
A good release can be checked line by line. If a reader could not verify a statement on the day of release, the statement is removed or rewritten as a plan.
Facts for journalists
If a sentence in your draft would sit in the right-hand column, please change it or check it with us.
| Accurate today | Not accurate today |
|---|---|
| The platform is in development | The platform is live, launched or available |
| The founder's consulting and advisory services are available | The platform has users, customers or subscribers |
| The platform is planned for Pakistan, Oman and Portugal | The platform operates in Oman or the EU |
| The platform is planned in English, Urdu, Arabic and Portuguese | Any language version is available on the platform |
| The AI layer is planned to work within permissions and ask before it acts | The platform's AI is in use |
| The platform is designed to meet the data protection laws of its markets | The platform is certified or assessed as compliant |
Frequently asked questions
- When will the platform launch?
- No date has been announced. It opens in stages, each only after it has passed its checks, and each stage is announced when it has happened.
- What will it cost?
- Prices have not been set. They will be published before anything is offered for sale.
- Who uses it?
- No one yet outside development. The founder's own businesses are planned to use it first.
- Who owns it?
- It is founded by Momin Sheikh. The operating company will be named before the platform is offered to the public.
- Who are your partners or investors?
- None is announced. Any partnership or investment will be announced only when agreed in writing for announcement.
- How does the AI use people's data?
- The AI layer is planned to see only what each user is permitted to see, to cite its sources and to ask before taking any action, and customer data is not to be used to train third-party models without explicit agreement.
- Where is it built?
- It is designed and built in Pakistan.
Media enquiries
Interviews with the founder are arranged through the same route. Please include your publication, your deadline and the subject of your story. The official media address is still to be confirmed, so enquiries come through the contact form for now.
Before publishing, check you are using the latest edition of this kit and that every statement about the platform matches the “Accurate today” column.